Creative Director, Brand & Marketing Strategist.
Creative Director, Brand & Marketing Strategist.
With over 15 years of consulting and creative leadership experience at esteemed beauty, fashion, and wellness brands, I’ve lived through every iteration of a CPG brand’s transformation and business growth.
My career has been built on supporting values-first, purpose-driven, high-performance, global, multi-category product businesses, including my own.
As the founder and CEO of Sigil, I developed and scaled an award-winning, 100% natural, gender-fluid fine fragrance, beauty, and lifestyle brand. Sigil garnered critical praise from Vogue, W, L’Officiel, Marie Claire, GQ, and many more. We achieved bootstrapped 6.5x revenue growth in three years.
I have an academic background in film, philosophy, and writing.
Work Samples.
Work Samples.
Sigil
Brand Identity, Business and Brand Strategy, Creative Direction, Product Development, Packaging, Marketing
Lanshin
Brand, Creative, and Marketing Strategy, Art Direction, Content Production
Reflekt
Marketing and Brand Strategy, Creative Direction, Campaigns
Thomas Grove
Brand Identity, Business and Brand Strategy, Packaging
Dasein
Brand, Marketing, and Business Strategy
Lune Paris
Brand Identity, Business and Brand Strategy, E-Com and Website Design
The Chalkboard Magazine
Editorial, Writing, Copyediting, SEO, Social Media
Alexis Smart Flower Remedies
Creative and Brand Consulting
Aveda
Sales and Product, Culture, Learning
L’Occitane
Sales and Product, Culture, Learning
Patagonia
Culture, Learning, Performance, Event Production
Expertise and Services.
Expertise and Services.
– Brand, Business, and Marketing Strategy
– Brand Development and Identity
– Creative and Art Direction
– Product and Packaging Development
– Campaign and Content Production
– Business Coaching