Brand & Product Innovation. Marketing Strategy. Creative Direction. Product Development. Go To Market.
Brand & Product Innovation. Marketing Strategy. Creative Direction. Product Development. Go To Market.
Patrick Kelly is a product and brand innovation leader with more than a decade of experience building high performance portfolios across skincare, hair, fragrance, and wellness. He brings deep expertise in product strategy, including long term roadmap planning and end to end new product development, as well as brand strategy, positioning, and go to market leadership.
Patrick was also the founder of Sigil, a genderless fine fragrance brand known for its elevated natural formulations and distinctive storytelling. The brand received recognition and awards from outlets including Vogue, GQ, and Marie Claire.
In addition to full time leadership roles, Patrick partners on a fractional and consultative basis with emerging and established brands, advising on product strategy, innovation pipeline, fragrance and formulation direction, brand architecture, positioning, and go to market strategy.
RANAVAT
Product Strategy, Brand Positioning & Copy, Product & Packaging Development, Go To Market
Paul Mitchell
Brand Marketing Strategy, Product Development, Go To Market, Omnichannel Marketing Strategy, Campaigns
Sigil
Brand Identity, Business and Brand Strategy, Creative Direction, Product Development, Packaging, Marketing
Lanshin
Brand, Creative, and Marketing Strategy, Art Direction, Content Production
Reflekt
Marketing and Brand Strategy, Creative Direction, Campaigns
Thomas Grove
Brand Identity, Business and Brand Strategy, Packaging
Dasein
Brand, Marketing, and Business Strategy
Lune Paris
Brand Identity, Business and Brand Strategy, E-Com and Website Design
The Chalkboard Magazine
Editorial, Writing, Copyediting, SEO, Social Media
Alexis Smart Flower Remedies
Creative and Brand Consulting
Aveda
Sales and Product, Culture, Learning
L’Occitane
Sales and Product, Culture, Learning
Patagonia
Culture, Learning, Performance, Event Production
Expertise and Services.
Expertise and Services.
– Brand, Business, and Marketing Strategy
– Brand Development and Identity
– Creative and Art Direction
– Product and Packaging Development
– Campaign and Content Production
– Business Coaching